Our Strategy
We are a resource to the community in many different forms, adapting and shaping our work to help meet the needs of those living in this county and deliver our mission of enabling people to enjoy a good quality of life and empowering people to help their communities thrive.
Our 2023 – 28 strategy lays out our plans on how we can do this to the best of our ability over the next five years and has been broken down into three key aims:
- Demonstrate a Difference
- Collaborate for Change
- Invest for Impact




1. Demonstrate a Difference
Those who engage with our services face a multitude of challenges, which are often exacerbated due to living in rural communities and the additional difficulties that can bring.
We will work hard to support people to address and minimise the impact of the challenges they face. We will do this through listening, continuously reviewing and developing our service provision to ensure we know and understand the communities we serve.
Continuously listening to meet individual and community needs more.
2. Collaborate for Change
We will engage more with those we support, the people and organisations that help us and the people we can influence.
We will build on existing partnerships and develop new ones, allowing greater reach to provide support to those who need it. We will make sure our knowledge and expertise continue to grow and develop, and will share what we know and learn.
Together we will achieve more.




3. Invest for Impact
We have shown over recent years that we can grow and evolve in new ways. Our experiences have taught us that the way forward is exploring the seemingly impossible, seeking innovative approaches to our work, and investing in our workforce.
We also know that we need to future-proof our charity, investing in systems and best practice processes to ensure we are well placed to maximise use of our resources to exceed the expectations of the communities we serve.
Building resource to reach more.






